Who Swoogo Is a Good Fit For
Swoogo is event registration and management software for event professionals, typically sold as an annual plan priced by the number of users on your team. It suits teams that run many events a year and want deep control over registration flows. If that describes you, it may be the right tool.
Why Small Planning Teams Pick Shoal
Pay per event, not per seat
Shoal charges one flat price per event, set by how many people register, with as many teammates as you like. No annual plan.
Set up in an afternoon
A guided setup walks you through your first event. If you can build a spreadsheet, you can run your event on Shoal.
Everything for event day included
The branded attendee app, check-in from any phone, printable badges, sponsors and the game come with every event.
An app with nothing to install
Each ticket opens a branded attendee app in the browser with the person's schedule, venue, notifications and seat.
A game built in
Points, secret codes, trivia, teams and prizes, with a leaderboard for the big screen.
No cut of your ticket sales
Paid tickets go through your own Stripe account. Shoal takes nothing on top.
Shoal and Swoogo at a Glance
| Shoal | Swoogo | |
|---|---|---|
| Pricing | Published flat price per event; first 2 events up to 50 people free during our launch | Check their current plans |
| Commitment | Pay per event, no contract | Typically an annual plan |
| Team size | Invite as many teammates as you like | Typically priced by number of users |
| Best suited to | People who run events alongside other work | Dedicated event professionals |
| Attendee app | Branded app from the ticket link, no download | Check their current offering |
| Engagement game | Points, secret codes, trivia, teams, prizes and a big-screen leaderboard, included | Check their current offering |
Swoogo is a trademark of its owner; Shoal is not affiliated with Swoogo. Comparison based on publicly available information as of October 2026. Plans and prices change, so check Swoogo directly for current details.
Shoal Pricing, Per Event
Priced by how many people register, with every feature included at every size.
Up to 50 people
Free
Launch offer: free for your first 2 events created before January 1, 2027, a $149 value.
Up to 250 people
$399
Per event.
Up to 750 people
$899
Per event.
Up to 2,000 people
$1,599
Per event.
Questions
Is Shoal a good Swoogo alternative?
It is if you run a few in-person events a year and want a simple tool you pay for per event. Teams that need highly customized registration flows across many events may prefer a dedicated registration platform.
Is there a limit on team members?
No. Invite as many coworkers as you need, with full access or check-in only access.
Where can I check what Swoogo offers today?
On their own website. We keep this comparison broad because their plans and pricing change, so confirm any detail with them directly.
Comparing other platforms? Read about Shoal as an alternative to Cvent, Whova, Eventbrite or Bizzabo.
Plan Your Next Event on Shoal
Your first 2 events of up to 50 people are free if you create them before January 1, 2027. Set up in an afternoon.