Built for Customer and Partner Events

Put on a customer event that looks like your brand from invite to badge.

Customer events are a reflection of your company. Shoal carries your brand through every page, email and badge, and lets you choose who can see and register.

How Shoal Helps

Your Brand on Everything

Set your logo, colors, fonts, banner and splash screen once. Give a product launch its own look if you like. Buttons adjust automatically so they stay readable.

Public, Unlisted or Invite-Only

Make a user conference public and indexed, keep a roadshow unlisted so only people with the link find it, or keep a partner summit invite-only.

An App Guests Actually Open

Every ticket opens a branded app in the browser with the schedule, venue, notifications and sponsors. There is nothing for guests to download, so they use it.

Connected to Your Systems

Keep attendees in sync with your CRM or Airtable through the API, or import and export CSV files. Ask the questions your sales team needs and keep team-only notes on each guest.

Questions

Can only invited customers register?

Yes. Keep the event private and only the emails you invite can register. Or make it public or unlisted when anyone should be able to sign up.

Can we connect it to our CRM?

Through the API, yes. Shoal's Help has step-by-step guides, including a ready-made Airtable script.

Also built for Internal Company Conferences and Association Meetings and Conferences.

Plan Your Next Event on Shoal

Your first 2 events of up to 50 people are free if you create them before January 1, 2027. Set up in an afternoon.